The CRAFTED Framework

The CRAFTED framework is a tool created by Studio Republic to help charities review the effectiveness of their brand identity and uncover any areas which may need attention.

Developed through decades of working with charities, the framework consists of 7 core pillars. Each pillar focuses on an essential aspect of effective brand identity, informed by the most common challenges we see charities face.

Our goal is to provide charities with a clear and concise overview of how well their identity is performing, with a focused approach to development and increased effectiveness.

THE CRAFTED PILLARS